Marketing Management

Dr. Paul R. Prabhakar is an Associate Dean and Associate Professor of Marketing at the Illinois Institute of Technology’s Stuart Graduate School of Business. Marketing Management is the first visiting faculty's lecture for us. The classes are going on with rapid pace and we need to do a lot of reading.
I personally feel MM lectures are quite interesting and exciting as the topics are totally new and Prof is really making us think (also no technical stuff..). Actually its because of Dr.Paul's teaching abilities. After attending MacroEco and Phil classes where the teaching was pretty heavy , MM classes are a big relief for us. Kudos to Dr.Paul. The kind of examples, case studies he is giving and the way he is relating the marketing concepts to real time scenarios is too good. Now I am slowly learning all the marketing terminology (cash cows, Stars, Relative market share, segmentation, customer retention..)
We also have to do a project applying our marketing knowledge and concepts like Value chain analysis, portfolio analysis etc.. Yesterday, he taught us abt Product Life Cycle and Consumer Adoption process.


He also told about future marketing ideas like 2 way interaction to identify and capture the customers.The usual media interaction doesnt give any opp to the customer to interact. If there is a chance for customers to step forward and show their interest in buying products, it would be a great benefit for the companys. For example, one of the ways it can be done is by cable tv medium. This idea is too good. I too got an idea like, companies can come out with customized ads and capture particular segments easily. By using Video streaming technology in handphones, entertainment industry like Bollywood can send movie ads directly to the moviebuffs and take the ratings for the movies or ask them to comment on the climax of the movie....Anyways..there is no shortage for ideas, technology is the only hurdle to do all these things. I hope these kinds of technologies will come out soon and marketing go digital....

Got to have lunch and attend the MM class...Ciaooss.. hey u can find more abt Dr. Paul in the below link..
http://www.stuart.iit.edu/faculty/fulltime_bios.asp?ProfID=18